By Bizna Brand Analyst
The long awaited launch of the Tecno Phantom 6s phone finally went down on Friday 7th October 2016. Tecno’s partnership with Safaricom to roll out the event made Kenya the first African country to launch the phone after the global launch.
The Phantom 6s is Tecno’s flagship smartphone and caters for customers in search of a sleek, sophisticated and cutting edge device. The device comes equipped with features that guarantee buyers high performance, superb photography through a dual camera set up and a wide-angle selfie camera, and an all-day battery.
In addition, customers who get the phone benefit from a colour-rich display and a fast charging battery, with 10 minutes of charging providing 124 minutes of talk time and 30 minutes of hi-speed 4G internet.
“As we continue to leverage the power of our partnerships to the benefit of our customers, I am pleased that this device will unlock the ability for more customers to access our growing 4G network,” said Steve Okeyo, Director – Regional Operations, Safaricom.
Mr Okeyo said the launch of the device represents both partners commitment to provide affordable 4G devices to enable customers upgrade to 4G hence boost more usage of the technology which allows customers to access a wide variety of services from the network.
Other features on the device include the capability to unlock the phone through biometric eye pattern recognition and earphones that can be adjusted to offer varying levels of bass according to the users’ taste.
“Mobile consumers in Kenya and other emerging mobile device markets have not seen anything like the Phantom 6 series. This smartphone took three years in the making and the global expertise of over five hundred engineers to deliver right on schedule,” said Tecno Regional Director East Africa, Livingstone Migwi.
The phone is loaded with a version of Android 6 Marshmallow that has been optimized to run more smoothly and provide better power saving with the “doze” mode.
The Phantom 6s is currently available in the country exclusively at Safaricom retail shops at a retail price of Ksh. 26,999.
Through this partnership, Tecno Mobile, one of the top 3 mobile phone brands in Kenya, targets to sell 500 units in the first week and a further 10,000 units in the next three months