He said he believed his strong Catholic faith helped him avoid pain.
“I feel like he is telling me ‘go ahead, keep it up’,” he said, referring to God.
Easter is a festival marking the crucifixion and resurrection of Christ. About 80 percent of the 105 million people in the Philippines, a former Spanish colony, are Catholic.
Ruben said he felt strong enough to perform in two or three more crucifixions, until he turns 60.
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He was among three devotees nailed to wooden crosses in the village on Friday, including a woman taking part for the seventh time.
Actors wearing Roman soldier costumes attached the devotees to crosses by hammering two-inch nails soaked in alcohol through their hands and feet and hoisted them up in a field packed with domestic and foreign tourists.
The Catholic Church in the Philippines tolerates the ritual but says it does not support such gory displays of devotion, describing them as a “misinterpretation of faith”.
Many Catholics in the Philippines perform religious acts of penance during the Holy Week at Easter as a form of worship and supplication.
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Some believe penance cleanses sins, cures illnesses and even leads to wishes coming true.