Pulse: What’s your most embarrassing and best moment in the industry so far?
Ruff: I once went to a wrong wedding, the late Kaberere invited me to a gig in 2011 at Nairobi Primary. He asked me to go perform at a wedding he was to be MC.
I mistook Nairobi Academy for Nairobi Primary. I had set up at Nairobi Primary when he called and I realised that I was at the wrong venue. My best moment so far would be when my dad introduced me as a DJ to the family.
I’ve always felt that I was disappointing him having to gone to Starehe and to the University and left all that to become a DJ.
P: How did you land your jobs?
Ruff: For Ghetto Radio I applied several times but for the two TV jobs that I’ve gotten at KBC and Maisha Magic I was called.
Prior to the KBC call I had declared to myself that I wouldn’t apply for any TV job, instead they will come looking for me and true to that, they did.
P: How was it working at Angaza?
Ruff: It was a good experience. Mr T was a good teacher because in the show he played the role of a pastor so Angaza was like my church.
P: What is your favourite social media site?
Ruff: I’d pick Facebook over any other site simply because of the response, for example, some of my posts about the academy on Facebook get double the number of likes than they do on Instagram.
P: What do you do to keep the brand growing?
Ruff: I believe better planning is the key to growth. I have a plan of where I want to be in the next few years.
I’ve broken down the plan into short-term goals, weekly and daily.
